Originated as a small town brand that's fluent in urban ingredients, neo-soul culture, and the kind of beauty recipes passed down without a label, Papa M's began as a brand that starts with charm and feels familiar & easy to love. A natural formula from the kitchen and scaling into a warehouse shipping handmade shea butters, body butters, and fragrances to everyday families.

Papa M's wanted a deeper brand positioning & visual identity that spoke to a neo-soul culture. We rebranded with a brand identity that shifted a well-known community brand into a founding brand with culture influence. Originality and quality skincare remaining rooted in organic science from brand cohesion to campaigned moments.

Working closely with Papa M's team, we collectively maintained a high-level of design awareness of organic & soulful culture their known for through features of handmade brand marks, earth-toned visual systems, custom-detailed product packaging, and illustrative artwork reinforcing natural ingredients within product line.

With Strategic Positioning, Brand discovery, Visual Systems, and Product Packaging the final rebrand reveals Papa M's market presence for long-lasting connection with culture and brand relationship.